The Top 4 SEO Tips For Beginners

4 SEO Tips For Beginners

Search Engine Optimization, or SEO, it a highly valued service in the modern world of business. However, if you’ve just launched a start-up and don’t have the funds to pay for quality SEO services, there are some things you can do on your own to help improve your website’s rating on search engines. Be warned, while it may sound easy, optimizing a website requires countless hours of time, effort, and dedication. Below are some basic tips for SEO beginners.

[success]1. Content:[/success]

contentMore than anything, the content on your website will determine if people are going to a) stay on your website and b) come back to it in the future. Make sure everything is well written, focused, and to the point in terms of content. This will help with improving your rating within search engine directories and will lead more people to you if you can keep using certain keywords or phrases that are often searched. Don’t forget to keep it fresh. Regular updating and new content will inspire people to keep coming back to your website so they can be up to date with what’s going on. If your site isn’t one that you can constantly update with new information, then it’s a good reason to start up a blog. Blogs can offer insights into your experiences, offer advice to others, and is yet another reason for readers to keep coming back. If your blog is informative and entertaining, the readers will easily be your best return customers. Organization is also very important when it comes to content. Your site should be easy to use, not a labyrinth of information. Title tags are an excellent way to keep your content in order and increase the chances of keywords being linked back to your website.

[success]2. Links[/success]

socialChances are there is a massive amount of competition. When you’ve got a start-up, it’s not wise to take your competitors head on, join them instead. Linking your website to others that are similar to yours is a great way to drive traffic to your site. Make sure you have a plan when it comes to this tactic. For example, if you’ve just started up a landscaping business then you’ll want to be linked to websites that have to do with landscaping. Perhaps a landscaping equipment site, a wholesale plant website, on websites that list jobs for landscapers, and so on. Look at it from every possible angle in order to get people to your site organically. Another way to incorporate links is through newsletters. Don’t underestimate the power of these simple e-mail communications tactics. They are still used for a reason – because they are effective. If people sign up for a newsletter, chances are they will read it, otherwise they wouldn’t have requested the newsletter in the first place.

[framed_box width=”0″ height=”0″]E-Book: How To Use SEO For Business [/framed_box]

[success]3. Traffic[/success]

seoDo not under any circumstances trust anyone that says they can drive tons of traffic to your site for a ridiculously low price. If it sounds too good to be true – it is. There are tons of people out there that make a living by scamming start-ups and inexperienced small business owners. What these people are actually selling is fake traffic. This is like the online equivalent to telemarketing. It’s people in third world countries getting paid pennies a day to sit at a computer and click on your website a hundred times. Don’t fall for this, search engines can in fact see who is getting real, organic traffic to their sites, and who is using fake traffic. It’s not just start-ups that fall victim to these scams, huge companies like BMW Germany were getting so much fake traffic to their site in 2006 that Google removed them from their search engine completely. You can and will get penalized for fake traffic – so make sure you’re doing your research before you trust someone else with optimizing your website.

[success]4. Features[/success]

getBroadening your horizons is always a good thing. If your business is in the position to offer online shopping, invest in an E-commerce area on your website. It’ll drive up profits and rankings online. Another fun and fairly easy feature to include on your website is a podcast. Organize it so that visitors to your site can ask questions and then you can answer them once a week via podcast. You can film and post your pod-casts on Youtube and put the links under your Podcast tab for visitors to your site. Last but certainly not least social media. We cannot stress enough how important social media is for any business, no matter its size. Social media platforms such as Twitter, Pinterest, and LinkedIn are excellent ways to draw traffic to your site organically as well as expand the number of people you are able to reach. One great share and easily snowball into hundreds of new visitors to your web page per month.

[error]Were these tips helpful? Do you have any questions about SEO? Let us know in the comments![/error]

 

 
photo credit: Go Local Search via photopin cc

12 Comments

  • Kevin Ramoos says:

    one of the best article I have ever read.

  • Chris Mayhew says:

    A lot of people are scared away from SEO because they feel it’s too technical but with these clearly laid out tips anyone can take steps to boost their website’s rankings.

  • Cameron Anu says:

    Thanks for sharing this useful post! SEO is a good tool technical and free you can use to improve your website’s rankings. Learn how to seo from this articale and you will succeed.

  • SEO Glasgow says:

    Nice post……for beginners it must be essential to know the importance of quality links and quality work…spamming and back hat seo can give fast results but not long lasting, will get penalty from the search engines.

  • That says:

    Having read this I believed it was rather enlightening.
    I appreciate you finding the time and effort to put this content together.
    I once again find myself spending way too much time both reading and commenting.
    But so what, it was still worthwhile!

  • If you are beginner in SEO, I recommend you to keep update with Google’s various algorithm update. It gives you lot of knowledge about how to rank well.

  • Dorie says:

    I do not know if it’s just me or if perhaps everybody else experiencing issues with your blog. It appears like some of the written text in your content are running off the screen. Can someone else please comment and let me know if this is happening to them too? This could be a issue with my internet browser because I’ve had this happen before.
    Kudos

  • lesley says:

    Very good site you have here but I was curious
    if you knew of any user discussion forums that cover the same topics
    discussed here? I’d really love to be a part of online community where I can get
    comments from other knowledgeable people that share the same interest.
    If you have any recommendations, please let me know. Thanks!

  • Where did you get your theme from? I genuinely enjoy it!

  • Somebody necessarily lend a hand to make significantly articles I might state.
    That is the very first time I frequented your web page and up to now?

    I amazed with the analysis you made to create this actual post amazing.
    Magnificent activity!

  • Shirley Burrill says:

    Hi,
    I am impressed with your blog and I noticed you are maintaining each post very clearly. I am searching this kind of site for posting my article. I would like to share my post to your blog (as guest post) with my website link. Let me know if you are accepting the article for free of cost and I also promise you with high quality unique contents.
    I am waiting for your reply.
    Thank You,
    Shirley Burrill

  • I’m amazed, I have to admit. Rarely do I encounter a blog that’s equally educative and
    engaging, and without a doubt, you have hit the nail on the head.
    The problem is something that too few people are speaking
    intelligently about. Now i’m very happy I found this during
    my hunt for something concerning this.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.